Andrew Higgins


Senior Director, Products & Services of CPS Energy

Andrew joined CPS Energy in June 2019 as Senior Director, Product and Services. Andrew’s areas of expertise are Leadership, Strategy Development, Product Management, Data Architecture, Data Monetization, Innovation, Digital Transformation, Customer Experience and User Centered Design and Agile Process Management.

Andrew came from Detroit to San Antonio where he served as a senior leader within the CDAO (Chief Data and Analytics Office) responsible for organization and product development. Andrew oversaw the large-scale core capability developments that allowed for the development data products and services, and the data monetization  strategic roadmap to generate revenue streams of -$160M over 5 years. Developed a two-sided marketplace for vehicle data, delivering over $36M in EBIT. Negotiated partnerships with innovative consumer data companies and developed over 7 unique products that are industry firsts.  Directed the creation of critical IP, keeping General Motors as a leader in the connected car industry. Leader of enterprise regulatory and compliance efforts in preparation of the CCPA (California Consumer Privacy Act).

Prior to General Motors, Andrew held positions at USAA (United Services Automobile Association) in areas of Digital Personalization and Products, creating strategies for primary businesses, lead client/manager relationships in marketing, customer experience and product development. Designed and developed framework for the acquisition of ZAG (now known as True Car). Pioneered Lean UX processes and Agile Business Processes leading to the transformation in experience delivery.

Andrew served in the United States Marine Corps from 1998-2006, as a Division Officer. Responsible for $400M plus in plant, personnel and equipment. Partnering with governments and countries in Asia, South America, China, Japan, Korea, Thailand, Colombia, Peru, and Brazil.

Andrew holds a BS, Political Science, United States Naval Academy, Annapolis, MD and an MBA, University of Texas, McCombs School of Business, Austin, TX.